Famous bikinis

Last month I developed an online bikini store for a design company based on Zend Framework and some jQuery widgets. It wasn’t only a fun subject – the site also performs very well. Both on organic search and on conversions.

One thing that I found to be a life saver: use caching for Zend_Currency.

$cache = Zend_Cache::factory('Output',
                             'File',
                             $configFrontend,
                             $configBackend);
Zend_Currency::setCache($cache);

Or another caching mechanism of course – this will visibly speed up page loading.
Edit: also do this for Zend_Translate but you could have thought of that yourself.

Besides that the finishing touch is a local touch: Clickini loves your country (if they are shipping to you that is). Thanks to my flexible hosting company (who installed Maxminds PHP GeoIP extension) & the world’s favorite icons, that was easy to accomplish.


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