Archive for the Category Business

 
 

What to read in the economic crisis

No one doubts that learning something new is a good way to increase job security, productivity and overall happiness.

But in these tough economic times, it’s one of the mayor things people tend to spend time and money on. At least online:

traffic for online degrees during economic crisis

The graph above shows the traffic boosts some online universities have been getting over the last months (although you may not be able to see it, ashford.edu has also doubled their traffic in the last months with an estimate of about 200.000 visitors).

If an online degree doesn’t sound appealing to you, simply reading a book can bring the same benefits.

Some suggestions:

upgrade your life

pragmatic version control using git

pro javascript techniques

The 4-Hour Workweek

I hope to order and read these this year. (Although I don’t know about the last one yet: it’s not the book I would usually read, but Andy pointed me to its site and the user story is just so funny.)

Be more productive with todo-lists

Some may already do this, whether on paper, in Excel or online, but creating todo-lists is a great way to focus on what you have to do (first) and use your brain for other tasks than remembering your agenda.

Actually, it is no replacement for an agenda. Todo-lists are the small task lists you would also write on paper, like grocery lists. You can keep writing them on paper but since we’re in the digital era, there are great replacements. One of them is the free Ta-da Lists from 37 Signals. Another well-known is Remember The Milk. But even the “famous-all-round-application” Excel does the trick for many.

The key to improve your productivity is to write everything down you need to do. This makes sure you don’t need to remember each single thing and gives you the possibility to handle task by task.

Certainly when working on projects (of any kind), you will have a todo-list for each of them. In development environments a bug-tracker partially takes care of this, but in numerous situations you’ll need to use todo-lists separately.

The basic rule you have to live by in creating successful lists, is this: split up your todo’s in as many small tasks as possible. Then take care of them one by one at the appropriate time. When using one of the mentioned online tools, you can mark them completed and they will disappear from your list (which gives some kind of satisfaction).

And don’t feel awkward if you start to create lists of lists. This is perfectly normal and provides you with a global overview while still having small tasks at the bottom level.

I believe the use of todo-lists is part of the methodology “Getting Things Done” (or GTD). I have not really thoroughly read anything about GTD, but I assume it is a useful practice (for some more than others, like with everything).

Related post on Enso.

Stock Icons

I couldn’t look past this new site from Nick La of Web Designer Wall:

IconDock

Actually, IconDock is your average stock icons shop and if you’ve ever seen work from Nick, it goes without saying the artwork couldn’t get any better.

But what was really nice is the way you actually fill a shopping basket with the icons you want by dragging them into your “basket”. Powered by jQuery.

Amazon Kindle 2

A clearly commercial post from time to time doesn’t hurt anyone.

Especially if it is about such a controversial device:

kindle

Today, Amazon released the second version of their Kindle. It has many improvements, including a better integration of the previously annoying paging buttons.

While some people can’t see the advantages in a device like this, you must admit Amazon is trying its best to build a useful replacement for “dead-tree” books. I have never seen one, but the “E-Ink” paper-like screen technology makes the screen readable everywhere (even in bright sunlight) and consumes significantly less power than a regular LCD.

Sadly, the price is still outrageously high.

Web designer/teacher blog

Because Peter was so nice to put a link to this site on his blog, I could not continue without doing the same.

Peter is a web designer and teacher of Flash, Photoshop, Illustrator and Dreamweaver (Dutch). In case you are interested in any basic or advanced training: do not hesitate to contact him. The same goes for any graphics design for the web of course.

While his site is in Dutch, I am in no doubt he speaks fluent English by now.

Be sure to add his feed to your RSS reader for your weekly shipment of amazing design related news!

PHP development training

Yesterday I gave a PHP enterprise development introduction to the nice people at zap all people about the various tools available to be more productive, produce better results and have more PHP fun.

While I don’t like to call it “enterprise” development because anyone can work this way (In most projects for my clients I am the only developer), enterprises are of course obliged to work in a more structured way.

The topics we discussed were:

  • Local development (with WAMPSERVER, on Windows in this case)
  • Debugging with Xdebug
  • Eclipse IDE (PDT and others)
  • Subversion
  • mod_rewrite
  • Zend Framework (& OO best practices)
  • Unicode (UTF-8)
  • ORM (although we were out of time by then)

There are probably numerous other tools and standards that could improve PHP projects, so I of course don’t state this is the perfect list. In my humble opinion, working with an environment similar to this one could give awesome results (especially in a team, but again, also as a single developer).

Something I didn’t mention was a useful bugtracker. Although, for my own projects, I prefer a simple todo-list. Maybe that’s something for a future session.

Any other suggestions to the list are highly appreciated.

High PPC bids can cause negative results

Your instinct may tell you that the higher you rank on a search engine, the better the results will be.

But that is not always the case. If you’re not ranked number one for a broad keyword (e.g. for “widescreen monitor” – as opposed to “review samsung widescreen monitor”), this can give you higher quality visits than the magic top spot. When you look at bounce rates for instance you could get better results for lower (but of course still high) rankings. And it also applies to conversions.

This is explained by the broad nature of the keyword. People that are looking for something specific will (also) look further down the results and will thus have a higher affinity with your content as opposed to all visits the number one ranking generates.

It is certainly useful in light of PPC (e.g. Google Adwords) bids.
When you look at these bounce rates based on the add positions of a broad keyword, you get the picture:

keyword_position_bounce_rate

It’s important to note that the Top1, Side 1, Side 2 and Side 3 all generated a comparable amount of clicks during a 2 month period. As you can see, the Top 1 position (in theory the best place) causes significantly more bounces.

So if you don’t bid for that number one spot and end up in the middle you may just be happier with the results.

The opposite is true for very specific (and/or localized) keywords.

So to conclude this post:

  • Bid high for specific keywords (but highly specific keywords are usually inexpensive).
  • If you bid for broad keywords, bid average.

Of course, every statement has it’s exceptions: use your analytics tool to find out what suits you best.

Blog traffic in 2008

It was a lot of fun to track Google Analytics last year. Since I started writing this blog in mid 2008, traffic to my one-page site has been increasing.

Have a look at the visitors graph:

 Traffic 2008

Can you tell when this blog was launched?

It’s interesting to see the different implications each post had. For instance, one of the first about uppercasing the first letter of a MySQL result value, has brought 313 visitors to this site (through almost as many search phrases) while the one about a Euro conversion rate feed brought none.

As a side note: close to 63% of these visitors used FireFox.

Besides that, bounce rate is at an extremely high 75%. While this is normal since the only thing this site has to offer is that once specific piece of information someone was looking for, it should be fairly easy to have visitors browse through more than one page.

If time was on my side and I would be short on work, that would probably be a fun challenge!

It’s great to use these experiences in other projects though.

Free office space in Hasselt

You’ve probably always wanted to have a real office to separate your private life from your professional activities.

So yes, you read that right! Besides the fact that it is not actually free, it is all true. Well, it’s also almost for free. Certainly if you look at what you get in return:

  • Funny colleagues.
  • A magnificent view.
  • And of course… Rautemusik!

Don’t hesitate: get your office space in Hasselt (Dutch) while it is still available.

PHP versions on shared hosting in Belgium

Since the PHP build version became so important with Zend Framework, I made a list of some (on the Belgian market) prominent hosting companies and the PHP version they offer on their shared hosting.

It does not pretend to be a complete list, but rather an alphabetical list of hosting providers I bump or bumped in to once in a while. The PHP version listed is mentioned on their site or, if not on their site, retrieved through their support.

PHP version Mentioned on site
www.alfahosting.be 5.2.8 (*) No
www.combell.be 5.1.2 Yes
www.eops.be 5.2.6 Yes
www.hostbasket.be 5.2.3 No
www.level27.be 5.2.4 (*)
No
www.nucleus.be 5.2.4 No
www.one.com 5.2.8 No
www.openminds.be 5.2.8 (*) No
www.priorweb.be 5.2.8 No
www.uniweb.be 5.2.4 No
www.weble.be 5.2.6 (*) Yes

(*) they offered to install any version required.

As you can see, Combell is worst for PHP developers. There currently is also no way to get any higher version with them. It is a sad thing.

Besides them, only Weble mentioned (luckily a proper) full version number on their site. Although customers that tend to find the complete PHP version number important are probably a (growing) minority, it can make a sale.

Also, I’m surprised by the cheapest one, One. It’s the only “big” one that offers a recent version.

Please, don’t hesitate to add any others to the list.