I am more than aware a proper site would help clarify what I do and it’s certainly on the list, but for now, a short description: besides PHP/Web development, I try to invest as much time as possible in Web Analytics. In my case summarized as: website optimization using Google Analytics.

I am extremely fascinated by the information you can derive from analysing data/traffic. I like to pin-point possible usability issues, missing information or missed opportunities to improve site conversion performance. Related to that, targeted AdWords PPC (Pay-Per-Click) campaigns are lots of fun too!

And that is what made me write this post: I just started a new Google PPC campaign for a small Bed and Breakfast in Haspengouw (Belgium) targeted to Belgian and Dutch people.

The conversion action is of course the use of the contact form and as results are coming in, it’s doing well. I did a small site rebuild in advance so not everything can be compared to the past, but the amount of new not-bouncing visitors has almost doubled and conversions (of course!) follow the same path. While traditionally March and April were their best months, July is coming close.

Conversions via phone are currently not measurable but it’s easy to ask the person that handles them if an increase is visible (audible?). You could do this properly by asking those people if they visited the website before. Logging that somewhere would allow you to combine this data without to much hassle.

Now, don’t forget to visit De Pastorie yourself! Even if it is only for a drink on their terrace.

Or even better: if you like to receive an actionable optimization report for your site or launch a PPC campaign together to increase traffic: don’t hesitate and send me a message.